Submitted by: Jessieca Flynn

Palms Springs is known for it’s dynamic outdoor issues to do and intensely stunning sunny weather. The other destination in the world has beautiful crisp blue skies, along with temperatures that could top 75 degrees in the fall as well as winter months. So, what much better way to enjoy this “heaven on earth” weather, and aesthetically beautiful environment, rather than to do it outdoors?

The Living Desert Zoo and Gardens is a good location for site-seeing and personal interaction together with live animals. The park is spread across 1200-acres regarding land, which houses animals which are common to the Palm Springs and desert environments. Such animals consist of giraffes, lions, bobcats, goats, eagles, plus a host of others.

Between my other favorite things you can do, my individual favorite would be to walk through the actual butterfly and hummingbird exhibit. This show consist of 3000 square feet of numerous kinds of butterflies, and dozens of hummingbirds. You are really allowed to feel them, view them, watching them flutter all around you. This can be really a should see show!

Besides the beautiful gardens as well as wildlife trails, the recreation area has a stunning merry-go-round that’s sure to be a hit with your children. The carousel is magnificently crafted to include various creatures like a zebras, lions, jaguars, and warthogs. This particular ride does come with an extra of price of $2.00 per ride, and tickets can be purchased at the admission window with the carousel.

Last but certainly most famously, is among the top things to do inside Palm Springs. Indian Canyons can be a hiking canyon that is listed on the Nationwide Register of Historic Places. It is historically preserved like a protected website of the Cahuilla Indian tribe. You are able to still observe the remnants of Cahuilla tribal existence as it were in ancient background. Such remnants consist of historic hiking trails that lead in order to rock art, stone homes, home pits, and animal shelters built on leading of cliff wall space.

Once you arrive in the downtown Palm Springs area, you might wonder where to park. There are many parking garages available in the immediate area as regular parking is scarce downtown, and even scarcer during VillageFest. You might, however, consider using one of the many taxi services in the area to eliminate the parking issue. My recommendations go to V.I.P Express Taxi. The VillageFest is located on Palm Canyon Drive and runs from Baristo Road all the way to Amado Road.

Once you enter the VillageFest area, you will immediately notice the enticing aromas of many different food vendors. A very large variety is available: roasted corn, Indian cuisine, kettle corn, dried fruits, gyros, homemade fudge, and more.

I consider shopping the main event, and if you enjoy bohemian shopping then you will find VillageFest to be a wonderful atmosphere. Even if bohemian is not your style, you will still find many stands quite enjoyable to peruse. The most common stands are candles, incense and burners, natural stones and gems, jewelry, and various forms of art. Keep in mind that several things aside from those listed above are to be found, but may be less common.

About the Author: With so many fun things to do you will need to find

palmspringsrendezvous.com/

.

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Submitted by: Daniel Kidd

This year Google has made 2 major changes to its algorithm. The first to target spammy or scraper sites websites republishing other people’s content on their own site, followed by the larger ‘Panda Update.’

Late February, Google launched a substantial algorithm change known as ‘Farmer’ or ‘Panda’ aimed at reducing rankings for low-quality pages or websites and providing Google users with higher quality sites. The sites Google have targeted offer text that is relevant for a query, but which may not provide the best user experience. Google calls it a ‘high quality sites algorithm.’ Strong factors contributing to Panda include content quality and uniqueness, along with the density of advertising on a page. The focus is to create a stellar user experience.

The idea is that quality ‘raters’ tell Google what they like. All sorts of questions are asked around the sites trustworthiness, credibility, quality and how much they would like to see the site in search results. Then they compare the difference. Questions include examples such as ‘Would you trust this site with your credit card?’ ‘Do you think the design of this site is good?’ and the list goes on.

Panda now goes beyond the sole focus of the PageRank model. Many new ranking factors have now been introduced. Together with user metrics and social data, Google can rank websites based on a wide range of scoring criteria. Along with link building and SEO on page factors, content integrity, usability and aesthetics are all potentially now in the realm of SEO.

The Effect of Panda.

Panda has aimed to destroy SEO-reliant sites and content farms. However, for some unsuspecting companies it has devastated their web-based business. For example, a number of prominent UK technology based companies have dropped substantially in rankings, along with original content sites such as the British Medical Journal. The update also demotes one of the complainants to the European Commission, Microsoft-owned Ciao, which has almost vanished from many search results.

But some sites, including Google’s own YouTube, technology sites including Techcrunch and Mashable and newspaper sites such as the Mirror and The Independent have been boosted.

Panda has been a profound change to Google’s algorithm and it is certain that there are sites out there being hurt by its effects, which don’t deserve it. Though Google said only 11.8% of U.S. queries were impacted by the update, organic traffic losses of up to 80% were reported.

Site owners who have been impacted were vocal in their unhappiness and Google opened a thread in the Google webmaster central discussion forum. Some include,

“We’ve experienced a significant drop in our traffic (almost 35%) as a result of this change (with an equivalent drop in revenue). We believe that our only crime is that we host user-generated content.” (rpray2007)

“Although as far as I can tell my sites didn’t violate quality guidelines and can get no answer out of Google why this happened. In despair I changed over the format and style of both sites. Not fun when ones total income gets evaporated to a possible algo glitch.” (bloggingman)

However In time, Google believes Panda will truly improve search quality and overall user experience.

Amit Singhal (Google Software Engineer) notes that some sites have incorrectly assumed Panda is to blame for the changes in their rankings, but they’ve rolled out over a dozen tweaks to their ranking algorithms. Rather than focusing on algorithm tweaks we should be focusing on delivering the best experience for users.

So what does this mean for us SEO specialists?

Is it time we say goodbye to low quality link building altogether? This is a core issue for some sites along with saturation of advertising and lack of unique content. Some major factors we may now need to consider include:

Affiliate links and ad units: The ratio of affiliate links to non-affiliate links is not too high.

Advertising: ensure the content to ad ratio makes for a good user experience.

Remove Low-quality links and content.

Quality: Sites must make the effort to contribute value to the web and its users. This may be in the form of published resources, information, guides, images or video. Sites should commit to an editorial schedule.

Social Signals: Quality links, shares and likes from social networking sites.

Use blogs, webinars, infographics to create high quality content helping to build leads.

Along with high quality content, the way in which we manage our link exchanges may also need more care and consideration.

Steer clear of posting articles on sites Google have deemed as ‘low ranking’. Think twice about where you want your articles to appear and be linked to.

Watch out for sites covered with Google AdSense, text links or other advertising gimmicks. Google do not class these as quality sites.

Sites with no moderation. If your link is approved immediately it’s likely that this site is home to a lot of spam.

Where we have previously been focused on a set of understood requirements for SEO, we now need to think more about engaging with our visitors to provide quality, interaction and content that is trustworthy and has ‘shareability’ amongst visitors so it can be dispersed across media channels.

The real impact of the Panda update has been a fundamental shift in the expectations and interpretation of what defines ‘quality’ in the users’ online experience.

About the Author: Daniel writes about a range of online, social media and

search engine marketing

topics.

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